West Angeles Church City Care Los Angeles Fires Effort
The West Angeles Church City Care Los Angeles Fires Relief effort was approached through a two-step design strategy that balanced brand consistency with visual impact. The first phase focused on the West Angeles City Care logo, which was designed using the church’s established branding standards while incorporating a cross to reflect its faith-centered mission. The second phase focused on the Los Angeles fires relief campaign, where urgency was communicated through the use of red, paired with a soft beige background to maintain compassion. This contrast allowed the messaging to feel immediate yet comforting during a critical time. Throughout both phases, the goal was to honor the church’s simple, recognizable brand while introducing a fresh visual direction that resonated with members and engaged viewers across online platforms.